Case Study: Seth Berge | What Happens When You Treat Your VA as a Business Partner

When Seth Berge first began working with InFocus Virtual Solutions, he wasn’t yet running the empire he’s known for today.

At the time, Seth was primarily focused on Precision Biologics, the wholesale regenerative medicine company he was growing, while also heavily involved in the day-to-day management of his sales teams for a couple of other regenerative wellness brands. He was deeply embedded in the operations - managing seminar sales reps, overseeing performance, and keeping everything moving.

Opportunity wasn’t the issue. Seth had plenty of it.

What he didn’t yet have was the structure to build something that could scale beyond him.

“I had big dreams,” Seth shared. “I knew there was a lot more I could be doing, but I needed help.”

From Solo Operator to Strategic Leader

Like many high-performing entrepreneurs, Seth had support before. But it was limited. One assistant. A few salespeople. Everything still routed back to him.

“I wasn’t going to suddenly become good at admin, inbox management, or operations,” he admitted. “That’s just not my strength.”

What Seth didn’t expect when he first partnered with IFCO was how quickly support would turn into something more strategic.

“I didn’t realize I was going to find a real partner,” he said. “Not just someone doing tasks, but someone taking control of the things I wasn’t good at.”

That shift from labor to partnership changed the trajectory of the business.

Building a Team, Not Just Hiring Help

Instead of stopping at one assistant, Seth leaned into building a team-based support structure. Today, he works with six IFCO virtual assistants, each supporting different areas of the business, with additional hires underway as his companies continue to expand.

“It wasn’t too long before we added another person, then another,” Seth shared. “Now we’re hiring an operations manager. The difference from where I was 18 months ago is night and day.”

That growth didn’t happen by accident. It happened because Seth stopped treating support as a cost to minimize and started treating it as an operational investment.

“Too many entrepreneurs get stuck on, ‘I don’t want to pay for help,’” he said. “And they don’t realize what they’re limiting themselves to by not taking that step.”

What Changed After Strategic Support Was in Place

With the right team behind him, Seth was able to shift how he spent his time.

Instead of being pulled into logistics and admin, he focused on high-level initiatives: partnerships, expansion, media opportunities, and new revenue streams. His businesses didn’t slow down when he traveled. They kept running.

“There have been times I’ve checked my phone after a few hours and seen dozens of messages and emails already handled,” Seth said. “Fires were put out while I wasn’t available. That changes everything.”

That kind of support doesn’t just protect time. It protects momentum.

“I wouldn’t be able to travel, attend masterminds, do podcasts, or run a business at this level without a team behind me,” he explained. “The business doesn’t fall apart when I’m not looking.”

Why Partnership Matters More Than Price

Like many founders, Seth explored lower-cost VA options early on. Overseas agencies. Task-based help. Short-term solutions.

Ultimately, he chose something different.

“I like being able to pick up the phone and talk to someone who understands the business, the culture, and how things work here,” he said. “To save a few dollars and lose that level of partnership just didn’t make sense.”

For Seth, trust was everything.

“I’ve given up control of admin and operations to IFCO, and I don’t look back on that at all,” he shared. “That’s not my strength. And letting go there is what allowed everything else to grow.”

The Result

Eighteen months later, Seth’s business looks very different.

Today, Precision Biologics and Regenerative Revival are the two primary businesses at the core of what he often refers to as the Seth Berge empire. In addition to those, Seth continues to oversee multiple sales teams across other regenerative medicine verticals, including the same seminar-based teams he was managing when he first partnered with IFCO.

The difference now is structure.

Regenerative Revival has grown into a multi-channel operation, supported by seminar sales, virtual sales, and affiliate partnerships. Behind the scenes, a team of six IFCO virtual assistants supports everything from operations to coordination, allowing Seth to focus on growth rather than getting pulled back into logistics.

What began as support evolved into partnership. And that partnership created the capacity for Seth to move from managing sales teams to building and owning brands.

“If you’re serious about growing,” Seth said, “you can’t keep doing everything yourself.”

Seth’s story isn’t about hiring more people. It’s about how support shows up. By treating his virtual assistants as business partners, not task takers, he built an operation capable of scaling alongside his vision.

That’s what IFCO is designed to do.

If you’re ready to move beyond managing help and start building partnership-level support, let’s find the right fit.